Fearfully & Wonderfully Made

Cover Your Assets

January 12th, 2008

According to a recent thread on FlowerChat.com, images of floral designs by the award-winning Avante Gardens – Florals Unique florist in Anaheim are being renamed and posted on the site of another florist as their creation. This isn’t the first time someone has called The FlowerHaus a no talent rip off.

Surprise, it’s Barry

January 10th, 2008

I’ve always been more comfortable as a lurker in the SEO community, content to glean knowledge from my RSS feeds, Twitter & various other sources, sharing what I learn in the appropriate context (i.e. FlowerChat.com).

You can imagine my surprise, today, when one of the web’s most prolific and award-winning bloggers posts about this old wordpress blog I recently resurrected to play with Joost de Valk‘s plugins. (I’m more of a Movable Type guy, but Joost’s plugins are too good to pass up without trying.)

What caught Barry’s eye was a plugin (not one of Joost’s) that posts my Twitter messages here on the blog. The script generated a URL that he found amusing. I’m glad he took it with a sense of humour!

Now if only he spelled my name correctly …

Google’s Link-Vote Utopia

January 4th, 2008

I know the Google vs Paid Links issue is last month’s news, but when the author of my favourite Christian blog, Tim Challies, came under fire for the endorsements of his new book it reminded me of just how far Google’s view of linking (endorsing) is from reality.Google wants to view every link that doesn’t bear the “nofollow” attribute as an editorial vote for the page receiving the link. Matt Cutts would have us believe that paid linking or paid blog posts will result in mass brain mutilation and others are worried that a single paid link might cripple the businesses of local Mom & Pop shops across North America.

The question of the integrity of Tim Challies’ endorsers only confirms what many of us have been trying to say: Paid endorsements are the way of the world, and it’s silly to expect the web to operate differently. Suspicion of any endorsement is natural to our character. The emphasis is on the user/reader/buyer to evaluate what is being presented and the presenter. To assume that any endorsement, vote or recommendation is unpaid or doesn’t benefit the endorser in some way is naive.

To be fair – I do like Google’s products, their search results are still the best of the options available to us. And I’m not recommending buying a million links from Russian porn sites. That’s just silly and it’s bad business. I would like to see Google harness some of their vaunted engineering power and fix their system so that useless paid links are no longer a factor. I have no objections to a relevant paid link – just as I have no objection to seeing AdWords results beside my organic SERPs. Both will likely help me get to where I want to go.

As for the issue of Challies’ book … this is a rare case of honest, thoughtful and sincere endorsements of a quality book. Go buy it. (Disclaimer: I’m not being paid for this link. Tim’s a friend and an author I respect.)

About RKF Web Marketing

December 15th, 2007

RKF Web Marketing offers search engine optimization and online marketing services for small businesses. With tactics and budgets geared for small- and medium-sized we help our clients gain higher search engine rankings, increase traffic and boost conversions.

Ryan Freeman is the founder and project leader for RKF Web Marketing. Working in the family flower shop taught him the language and culture of small business. Ryan is a husband, father of two children and founding member of Grace Fellowship Church of West Toronto.

RKF Web Marketing services include:

  • SEO
  • PPC Management
  • Link Building

Contact RKF

December 15th, 2007

RKF Web Marketing is located at:

250 The East Mall
Suite 1264
Toronto, ON M9B 6L3



Busy day!

December 11th, 2007

Unless something wonderfully inspiring shoe-horns its way into my brain today, it’s going to be a light day for posting.

One site to complete, two more to launch – and they all want them yesterday, of course!

Stay busy, sell lots … and since I’m short on inspiration and time today I’m opening the floor to questions – answered either privately or on the blog.


Local florists strut their stuff

December 10th, 2007

It can be a daunting task as a small business owner to try and complete with multi-million-dollar corporations and their seemingly bottomless pockets.

However, as I recently described to Florists’ Review magazine, the advantage to being a small business is that you aren’t trying to steer the titanic. Creative decisions don’t involve multiple committee and board meetings, and your marketing doesn’t have to be fixed many months in advance (I’m not saying don’t plan ahead!). Small businesses have the ability to be nimble and react quickly, and to be creative and appeal to niches not accessible to corporations driven by lofty sales goals.

A group of retail florists are highlighting their individuality on the Real Florists Blog by showcasing some unique designs I guarantee you won’t see featured on FTD.com (sorry, Mr Soenen, no link love for you). Save money AND get a unique gift? Score one for the small business!

The dirty reality of devaluing life

December 8th, 2007

Another teenage murder-suicide.

Another 8 people dead, and more wounded.

At least now he’ll be famous, right? That was the sentiment of the note left by killer Robert Hawkins, the 19 year old gunman who opened fire in a crowded mall. Sadly, his fame will be fleeting, maybe lasting until the next kid decides that killing a few people will be adequate revenge for some jock stealing his lunch money. Maybe not even for that long.

Truth is, these killings are becoming common-place, and the faces of one camo-wearing emo-loving social outcast just blends into the next in our minds until we can’t tell the difference. Face it … it’s Columbine, then all those other guys.

When we live in a world where we are taught that mankind is just a monkey who stumbled into assembly lines and stock trading, where baby seals are valued more than baby humans, where trees and fair-trade goods are more treasured than the One who created everything … how can we be surprised when people think so little of taking lives?

If there is one bright side to the Robert Hawkins shooting, it is that at least he was shooting at evil consumer-driven americans gluttonously feasting at the trough of capitalism, not some innocent baby seals or endangered trees. Now that would have been a tragedy!


Tim Challies Needs Your Help!

December 6th, 2007

If you’re a fan of the writings and blogging of Tim Challies, you need to read this!

Tim is one of the most respected and prolific reformed bloggers (niche market, anyone?), but sadly he doesn’t rank well on Google for a simple term like “Christian Blog.” Sure, he’s right with heavyweights like Amazon for “90 minutes in heaven” or “the secret book,” and he can help you “become a better you” but pity the lost soul searching for a Christian Blog to give them something to read at work!

How can you help?

Link to www.challies.com using the anchor text “Christian Blog” from your own site, or within a post on your blog. Let’s spread the word and give Tim the Christmas present of a top Google ranking this year.

Worship by the Book

December 6th, 2007

The Kerux has just posted an announcement on his blog about a new conference focusing on church worship.

The first “Worship In Song Conference” is planned for March 1, 2008, and will include workshops for musicians and support team members, as well as messages from Paul Martin on “Why We Sing,” “What We Should Sing” and “Leading Corporate Worship Singing.”

Participation is limited to the first 100 participants.

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